Privacy Policy

This Privacy Policy was last updated in June 2026.

1. Introduction

We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, store and share your personal data when you visit our or contact us directly.

Please read this policy carefully. If you have any questions or concerns, please contact us using the details above.

This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Information We Collect

We may collect and process the following categories of personal data:

Information you provide to us directly

• Your name, email address, telephone number and any other details you submit via our contact form or by contacting us directly
• The content of any enquiry, message or correspondence you send to us
• Business name or organisation where relevant to your enquiry

Information collected automatically

• Technical data such as your IP address, browser type and version, operating system, and device type
• Usage data including pages visited, time spent on pages, links clicked and referring website
• Location data at a general level based on your IP address
• Analytics data collected via Google Analytics 4 where you have consented to cookies

3. How We Use Your Information

We use the personal data we collect for the following purposes:

• To respond to your enquiries and provide the information or services you have requested
• To manage and develop our relationship with you or your business
• To understand how our Website is used and to improve its content and performance
• To comply with legal and regulatory obligations
• To protect the security and integrity of our Website and systems

4. Legal Basis for Processing

We process your personal data on the following legal grounds under UK GDPR:

• Legitimate interests — where processing is necessary for the purposes of our legitimate business interests, such as responding to enquiries and improving our Website
• Consent — where you have given us clear consent to process your data for a specific purpose, such as the use of non-essential cookies
• Contract — where processing is necessary to take steps prior to entering into, or to fulfil, a contract with you
• Legal obligation — where processing is necessary to comply with a legal obligation to which we are subject

5. Cookies

Our Website uses cookies to distinguish you from other users and to improve your browsing experience. Cookies are small text files placed on your device by your web browser.

We use the following types of cookies:

• Strictly necessary cookies — essential for the Website to function and cannot be switched off
• Analytics cookies — help us understand how visitors interact with our Website, including via Google Analytics 4. These are only set with your consent.
• Functional cookies — allow the Website to remember choices you make to improve your experience

You can set your browser to refuse all or some cookies, or to alert you when websites set or access cookies. Please note that disabling cookies may affect the functionality of our Website. For more detail, please refer to our separate Cookie Policy.

6. Sharing Your Information

We do not sell, trade or rent your personal data to third parties. We may share your information with trusted third parties only where necessary, including:

• Service providers — including our website hosting provider, IT support, and analytics platform (Google Analytics 4). These providers are bound by data processing agreements and may only use your data to provide services to us.
• Legal and regulatory authorities — where we are required to disclose information by law, regulation or court order
• Professional advisers — such as solicitors, accountants and insurers, where necessary

Any third parties with whom we share your data are required to handle it in accordance with applicable data protection legislation.

7. International Transfers

Some of our service providers may process your data outside the United Kingdom. Where this occurs, we ensure that appropriate safeguards are in place, such as standard contractual clauses approved for use under UK GDPR, to protect your personal data.

8. Data Retention

We retain your personal data only for as long as is necessary for the purposes for which it was collected or as required by law. In general:

• Enquiry and contact form data is retained for up to 24 months from the date of last contact
• Analytics data is retained in accordance with our Google Analytics 4 settings, which is set to a maximum of 14 months
• Data held for legal or compliance purposes is retained for the period required by the relevant legislation

When your data is no longer required, it is securely deleted or anonymised.

9. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

• Right of access — you have the right to request a copy of the personal data we hold about you
• Right to rectification — you have the right to request that we correct any inaccurate or incomplete data
• Right to erasure — you have the right to request that we delete your personal data in certain circumstances
• Right to restrict processing — you have the right to request that we limit the way we use your data
• Right to data portability — you have the right to receive your data in a structured, commonly used format
• Right to object — you have the right to object to our processing of your data where we rely on legitimate interests
• Rights related to automated decision making — you have the right not to be subject to decisions made solely by automated processing where this has a significant effect on you

To exercise any of these rights, please contact us using the details at the top of this policy. We will respond to all legitimate requests within one calendar month. We may need to verify your identity before processing your request.

You also have the right to lodge a complaint with the UK's data protection supervisory authority, the Information Commissioner's Office (ICO), at www.ico.org.uk or by calling 0303 123 1113.

10. Security

We take the security of your personal data seriously and have put in place appropriate technical and organisational measures to protect it against unauthorised access, loss, destruction or alteration. Our Website is served over HTTPS using an SSL certificate to encrypt data in transit.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal data, we cannot guarantee absolute security.

11. Third Party Websites

Our Website may contain links to third party websites, including our dealer partners and social media platforms. This Privacy Policy does not apply to those websites and we are not responsible for their privacy practices. We encourage you to review the privacy policy of any third party website you visit.

12. Children's Privacy

Our Website is not directed at children under the age of 13 and we do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately and we will take steps to delete it.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Any updates will be posted on this page with a revised date at the top. We encourage you to review this policy periodically.

14. Contact Us

If you have any questions, concerns or requests relating to this Privacy Policy or the way we handle your personal data, please visit our Contact page where you will always find our current contact details.